Most companies use social media and mobile marketing to reach consumers and boost their business. For this reason, it is important to be aware of the latest articles and research concerning e-marketing and social media.
Check out the eMarketer database for the latest information.
Inside eMarketer, you can search or browse by industry, demographic, or media channel.
For information and data on digital advertising by companies, try the AdAge DataCenter or WARC.
For more information about patents, come to the Social Sciences Help Desk on Level 1 or contact the BYU business librarians.
