Where can I find research on social media and business?
More and more companies are using social media and mobile marketing to reach consumers and boost their business. For this reason, it is important to be aware of the latest articles and research concerning emarketing and social media.
Check out the eMarketer database for the latest information.
Inside eMarketer, you can search or browse by industry, demographic, or media channel.
If you want company-specific adspend you might try the Advertising Redbooks also.
Contact the Social Sciences Help Desk for more information: (801) 422-6228